The CUPRA Born - the brand’s first 100-per-cent electric vehicle, and based on Volkswagen Group’s MEB platform - uses the brand’s DNA pillars of design, performance and electrification to deliver a credible performance electric model.
The CUPRA Born is the first model of the brand to be delivered to customers net CO2 neutral. Energy from renewable sources is used in the supply chain, with remaining emissions offset by environmental and project investments certified to the highest standards.
Wayne Griffiths, President of CUPRA and SEAT, said: “The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500 kilometres, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that.”
“Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.”
Power and charging
With the CUPRA Born, there’s a choice of either a 150PS (110kW) 45kWh battery with a range of 211 miles, a 204PS (150kW) 58kWh battery and an up to 231PS (170kW) 58kWh battery with ‘e-Boost’ both with a 260 mile range, or an up to 231PS (170kW) 77kWh battery with ‘e-Boost’ with a 335 mile range. All ranges are based on official WLTP test cycle.
The powertrain uses a 16,000rpm permanent magnet synchronous motor that’s integrated above the rear axle. Torque is transferred across the rear axle using a single-speed transmission with differential, so there’s smooth power delivery and driver confidence during cornering.
The CUPRA Born uses a water-cooled, multi-pouch lithium-ion battery system that’s housed low and centrally in the car for the best centre of gravity. The aluminium structure, where the battery is housed, is bolted to the MEB body and increases overall rigidity.
Fast recharging (125kW) is possible, too, with 62 miles (100km) of additional range delivered in just seven minutes (77kWh battery only).
Inside the car
The interior uses a range of materials with a premium, quality feel - including the standard bucket seats that use SEAQUAL® Yarn, made from upcycled marine plastics. The optional Dinamica bucket seats are also made from recycled materials.
The high-performance EV integrates the latest-generation infotainment system, access to online services, downloadable apps, safety and service features, plus remote access.
Everything can be accessed from the standard, high-definition 12-inch ‘floating’ infotainment screen - or, if you’ve stepped away from the vehicle, through the new “CUPRA CONNECT” smartphone app.
UK prices for the CUPRA Born will be announced in quarter four 2021, with deliveries starting at the beginning of 2022.